OK, web marketing....while I'm here I'll add a bit for anyone interested.
What Wannabe is doing is spot on. Get onto as many online free trade directories, local business directories as possible. You don't even need a website, just add your contact details and your territory/area. Be aware that many of them will give you a basic listing for free but will then hound you to upgrade to a "premium" service for $$$. For some, the extra service may help but in my view, you want customers to go to your own website.
Having your own proper website does cost a bit to set up. To do it properly you should have your own domain name that you can then place on your business cards, vehicles etc. It should be memorable so that people can type in www.yourwebsite.com.au (for eg.) and find you easily. You should try and use a domain name that is a .com or .com.au as it signifies a business......got to go.....dinner....!!!Be back soon.
Domain names are cheap - you can go to any domain name search tool and type in your ideas to see if their available and what they will cost. For example....www.brisbanedingo.com or www.brisbanedingo.com.au are currently available and be be purchased for as little as $22.50 for two years.
You then need to build a website or simple webpage and load it up to the domain name. This can cost anywhere from virtually nothing, up to several thousand dollars. For a simple business like dingo hire, I'd suggest you don't need much more than a single page.
One of the main things is to have important keywords in your page so that search engines like google will give it a high priority. For example, if you lived in Browns Plains, you would have in your first paragraph, words like "Dingo" "Hire" "Browns Plains" "Trenching" "Post Holes" "Landscaping" etc.
Try to imagine what your customers would type into a search engine to find you. You first paragraph might read something like,
"ABC Dingo Hire provides earthmoving, trenching, Post Holes and Landscaping services in the Browns Plains, Crestmead, Calamvale and Greenbank areas."
You can then repeat key words like "dingo" and add words like "brisbane" further down in your text.
You could add some pictures, and make sure they are called "dingo.jpg" or "trenching.jpg" etc. You don't need to create a fancy logo but you could if you wanted to. Remember that websites and search engines rely mainly on text, so it is the text content that matters.
Another thing is that if you are not big on web creation, you will not want to have to pay someone, everytime you decide to change something on your website, so make it simple and leave it so that it doesn't need changing. List all your services, make sure your contact details and everything is correct and won't need changing for as long as possible.
I'll talk about publishing sites and submitting sites to search engines another time. Cheers.
Last edited by Macca (2010-06-08 19:58:56)
Macca - the dirt attacker!
www.malenydingohire.comMaking Hard Work......Easy!